“Six Months” Is a Default, Not a Universal Rule for Every Data View
A report assumes every system view has identical retention and either misses available data or plans on data that is not there.
Trust & provenanceSTUDY
Evidence tierSTUDYOfficial sources2Other sources0Last verifiedNot recorded
Evidence tier describes my hands-on relationship with the content. Official sources describe platform contracts/documentation. Production observations should not automatically be treated as official limits.
Salesforce describes many Data Views as up to six months, but explicitly documents exceptions such as _SMSMessageTracking retaining data indefinitely and reconciliation data with a much shorter window.
What to check
- Open the specific Data View documentation.
- Record retention/timezone per view instead of inheriting a global default.
Make it cheaper next time
- Keep retention metadata in the Data Views Atlas.
- Persist long-term history you actually need.
data viewsretentionsmstracking