Engineering Recipes.
Bigger than a snippet, smaller than a runbook. Recipes connect the pieces you actually combine to finish a real task.
Deterministic Deduplication & Merge
Turn duplicated source records into a repeatable winner-selection flow with explicit identity, source priority and tie-break rules.
Journey Email Tracking Dataset
Build a reporting dataset that resolves email sends back to Journey and activity context without multiplying raw tracking events.
120-Day Engaged Audience
Create an explainable engaged-audience dataset from recent opens/clicks while protecting the final grain.
Automation Health Baseline
Turn Automation Studio run metadata into a small health model based on status, runtime and repeated failures.
SMS Delivery & Opt-Out Diagnostic
Trace MobileConnect send state, delivery semantics, held numbers and subscription events without treating one status field as the whole truth.
CloudPage Safe Write Flow
Structure a CloudPage write path around validated context, idempotent updates and explicit failure handling.
Resilient REST Integration
Build an API integration around token reuse, bounded retries, idempotency and observable failures instead of happy-path calls.
SFMC Migration Discovery Pass
Run discovery in a sequence that captures inventory first, dependencies second and business importance third.
Pragmatic Golden Record inside SFMC
Consolidate identity inside SFMC when the organization lacks a dedicated CRM/MDM layer, while keeping the workaround explicit.
Self-Hosted n8n Service Baseline
Stand up n8n as an operational service rather than a one-off container, with persistence, boot recovery and a narrow public ingress boundary.
Reliable Public Webhook Ingress
Turn a public webhook into a bounded interface with validation, authentication, stable responses and retry-safe side effects.
Metadata Snapshot & Drift Review
Normalize two environment exports, compare stable object fingerprints and review dependency drift before a migration or structural change.
Bounded AI-Assisted Engineering Review
Use a deliberately constrained context pack so AI assistance can accelerate review without silently inventing platform facts.