Operational Runbooks.
Checklists built from real failure modes, migrations and undocumented-platform work — meant to reduce panic and repeated rediscovery.
Journey Not Sending — 360° Check
Systematic troubleshooting path for a Journey Builder audience that entered incorrectly or did not send.
Query Activity Timeout / Failure
Triage recurring SQL Query Activity failures before blindly retrying.
SFMC Migration Discovery
Minimum discovery path before moving an active SFMC business unit.
Take Over an Undocumented SFMC Account
Stabilize first, reconstruct second, improve third.
Deliverability / Bounce Investigation
Start from recent evidence before changing sender or audience strategy.
Automation Studio Health Investigation
Trace a stale, skipped, failed or degrading automation from run-level evidence into the activity that actually caused the problem.
Journey Builder Zero Injection — Advanced Triage
When a Journey is Running but the contacts you expected never enter, separate source population, event evaluation, identity and re-entry behavior.
MobileConnect / Journey SMS Troubleshooting
Trace an SMS from account configuration and consent through Journey execution, tracking status and held-number state.
CloudPage Production Incident
Triage a public CloudPage that is erroring, writing bad data, redirecting incorrectly or receiving malformed context.
SFMC API Integration Troubleshooting
Separate authentication, authorization, payload, rate limiting and downstream-state problems in an external SFMC integration.
Email Personalization / Render Failure
Debug an email that fails for some recipients or builds too slowly because personalization is fragile or expensive.
Docker Compose Stack Recovery
Recover a self-hosted stack after reboot, failed update, unhealthy container or dependency outage without immediately destroying state.
n8n Webhook Incident Triage
Separate ingress, workflow execution, credentials, downstream API and response-contract failures in a self-hosted n8n webhook.
Linux Service Startup / Boot Check
Trace why a self-hosted service did not return after reboot when Docker, systemd, networking and mounts all have ordering dependencies.
Backup / Restore Readiness Check
Verify that a self-hosted service has a restorable backup before upgrades or destructive maintenance.